PvP is not going to have a very big part in the next round of MMORPGs. Everquest's success far outweighed Ultima Online's and The Realm's.
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<br>MMORPGs that come out whose main focus is on PvP lack the content to keep players around for years++. This is a fact. Look at Shadowbane and Dark Age of Camelot. Both games came out years after EQ did.. yet EQ still has a larger player base.
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<br>So.. your studio is producing a MMORPG. You could choose PvP based and less money over a shorter period of time? Or you could choose not to include true PvP and makes millions upon millions.
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<br>Tough choice?<br><br>