I don't understand how there going to attract tourists.
Airfare from usa is very expensive compared to say traveling to mexico or even europe. Also the fact that it has a muslim stigma will keep out any of the wealthy jews and hardcore christians. Imo most americans will not think about traveling there despite the pictures they see.
Pherhaps there trying to appeal to all of Asia and european people? Well the harsh drug laws will keep all the crazy euros away and most of asia is to poor to travel.
This place is a bust imo