plex]its more about giving the player a sense of accomplishment with FPS games than keeping people paying monthly fees like in MMOs. Although MMOs have that same reward mechanism as well. What would BC2 devs gain from requiring people to "level up?" Nobody pays a monthly fee. It's about making the player base feel good about themselves and making a dynamic gaming experience. All the guns are basically the same and I haven't noticed much, if any of a difference from my level 1 assault gun to my m16...
You literally get gold stars for doing well in BC2. Remember how it felt when you get a gold star in your 4th grade English class?
In a day of playing I've already unlocked everything the assault class can unlock(I think).. so its not like the "grind" is killer anyway.
I'm suprised you stoped playing long enough to type this......