Blazzen] Rust is another example of a game that won't attract sheep.
Have you played it yet? I disagree strongly. There is no real grind and the house-building aspect of the game can be quite addicting. It's like tower defense. Should attract a lot of people.
Rust is essentially: UO + Counterstrike + Keep Defense
It needs more endgame content / things to do, but I don't understand how someone could claim to love open world, full loot PvP and yet not like Rust. You farm briefly and then roam around the woods looking for people to kill / houses to loot.