Just wanted to reiterate that I'm not putting down Rust or discouraging anyone from playing it.
This thread was about PVP games attracting PVE (sheep) players and what they can do to appease them without driving off the PVP players. It's a very delicate balance to be able to cater to both crowds especially with all of the choices of games out there that appeal specifically to PVP players (Rust, Darkfall, DayZ) and PVE players (too many to list).
The only SUCCESSFUL FFA PVP game that has mass appeal to a wide audience I can think of is Eve Online which boasts around a half million subscribers. I've tried playing Eve on several occasions and just couldn't enjoy the spaceship avatar or the combat system. The ruleset in Eve is spectacular and I hope that someone will copy it with a fantasy MMORPG with good combat one day.
